Subject matter expert in Pricing, Revenue Management, Aircraft & Airport Passenger Experience, Seating, Catering & Service Design, In-Flight Entertainment, Loyalty, Fleet & Network Planning, Airport Lounges & more
EDUCATION
2004-05, MSc in Economics, LSE, merit full scholarship
2000-03, BSc in Economics, LSE, first class
1995-00, A-Level & GCSE, Uppingham
2000-03, BSc in Economics, LSE, first class
1995-00, A-Level & GCSE, Uppingham
INK INNOVATION, Alicante, current since Sep-22
Partner, specialising in aviation commercial & economics
Middle East Airports group digitisation strategy commercial lead; Middle East carrier airport systems integration; economics of disruption modelling; account-level marketing; using AI & LLMs to improve economic modelling & forecasting
Middle East Airports group digitisation strategy commercial lead; Middle East carrier airport systems integration; economics of disruption modelling; account-level marketing; using AI & LLMs to improve economic modelling & forecasting
AIRBUS, Hamburg & Toulouse, May-18 to Aug-22
Management advisor, Strategy, Rapid Architecture, Digital Services & more
Economic modelling supporting sale of Airbus platforms to Etihad, Finnair, Qantas, Saudia & Singapore Airlines; economic business case & business plan for Cabin & Cargo of the Future programme; defined the economics of seat-as-a-service platform; demonstrated a range of economic valuations of Airbus services including $15.48 per passenger ancillary revenue, $2.5k profit per biz-class seat per week & $75,000m global potential by 2040
Economic modelling supporting sale of Airbus platforms to Etihad, Finnair, Qantas, Saudia & Singapore Airlines; economic business case & business plan for Cabin & Cargo of the Future programme; defined the economics of seat-as-a-service platform; demonstrated a range of economic valuations of Airbus services including $15.48 per passenger ancillary revenue, $2.5k profit per biz-class seat per week & $75,000m global potential by 2040
VISTARA, New Delhi, Mar-19 to Mar-20
Board advisor, special projects (with Airbus Consulting)
Created “revenue engineering” non-management career plan for Commercial team; affiliate marketing plan for Loyalty Programme; LOPA economic analysis; wireless connectivity plan; ancillary revenue plan covering paid, freemium & free models; created $14m value
Created “revenue engineering” non-management career plan for Commercial team; affiliate marketing plan for Loyalty Programme; LOPA economic analysis; wireless connectivity plan; ancillary revenue plan covering paid, freemium & free models; created $14m value
AIR VANUATU, Port Vila, Dec-18 to Jun-19
Board advisor, commercial product (with Airbus Consulting)
Developed Commercial Transformation Plan covering finance, fares, performance analysis, commission, interline, revenue management & overbooking supporting $5m+ (unrealised due to COVID) revenue potential
Developed Commercial Transformation Plan covering finance, fares, performance analysis, commission, interline, revenue management & overbooking supporting $5m+ (unrealised due to COVID) revenue potential
SUNEXPRESS, Antalya & Frankfurt, Oct-15 to Mar-16
Management advisor, pricing & revenue management
Partnership audit covering interline, special prorate & flight interruption leading to $10m+ revenue growth; delivered pricing training programme
Partnership audit covering interline, special prorate & flight interruption leading to $10m+ revenue growth; delivered pricing training programme
COMAIR, Johannesburg, Ocr-13 to Oct-14
Board advisor, pricing & revenue management
Organisation assessment & design; revenue management reports design; developed codeshare product with Air France & Kenya Airways; fare initiatives; $10m+ revenue growth delivered
Organisation assessment & design; revenue management reports design; developed codeshare product with Air France & Kenya Airways; fare initiatives; $10m+ revenue growth delivered
RANSON PRICING, London & Newcastle, current since Dec-12
Managing Director, consultant, travel tech scaleup
Legal entity through which I conduct activities; clients include all the above plus Afro Atlas Travel Network, AirBright, Airbus Bank, Airbus BizLabs, Butterfly Seating, Caeli Nova, Inflight VR, Kenya Airline Pilots Association, Laytrip, SurveyApp, TravelX & others
Legal entity through which I conduct activities; clients include all the above plus Afro Atlas Travel Network, AirBright, Airbus Bank, Airbus BizLabs, Butterfly Seating, Caeli Nova, Inflight VR, Kenya Airline Pilots Association, Laytrip, SurveyApp, TravelX & others
QATAR AIRWAYS, Doha, Jul-11 to Nov-12
Analyst, in-flight & airport product research & strategy
Economic business case of Qsuite business class product, taking concept through early stages of $100m+ investment; economic analyst for A350, A380 & B787 aircraft interior programmes through ITCM, PDR, CDR & TSR
Economic business case of Qsuite business class product, taking concept through early stages of $100m+ investment; economic analyst for A350, A380 & B787 aircraft interior programmes through ITCM, PDR, CDR & TSR
QATAR AIRWAYS, Doha, Sep-07 to Jun-11
Analyst, revenue management & pricing strategy
Build & internal sale of data analytics packages leading to $150m+ annual growth excluding fleet expansion; global baggage policy transformation lead
Build & internal sale of data analytics packages leading to $150m+ annual growth excluding fleet expansion; global baggage policy transformation lead
THOUGHT LEADERSHIP
Founding Editor Airline Revenue Economics, 3,000+ subscribers including CxOs, SVPs & VPs
AIRLINE WORKING GROUPS & PARTNERSHIPS
IATA Delivery on Orders WG, current
IATA CUSS Task Force WG, current
OAG airline data user partner, current
ATPCO Dynamic Pricing, 2018, 19
IATA CUSS Task Force WG, current
OAG airline data user partner, current
ATPCO Dynamic Pricing, 2018, 19
CRYSTAL CABIN AWARD-WINNING PROJECTS
Cordillera emergency Oxygen system by Caeli Nova (Cabin Systems, 2022)
Airbus Cabin Vision 2030 (Visionary Concepts, 2021)
Inflight VR (Customer Journey 2019, runner up)
Qatar Airways Qsuite (Cabin Concept, 2018) & Touch PMU (Commendation Prize, 2011)
Airbus Cabin Vision 2030 (Visionary Concepts, 2021)
Inflight VR (Customer Journey 2019, runner up)
Qatar Airways Qsuite (Cabin Concept, 2018) & Touch PMU (Commendation Prize, 2011)
SELECTED PRESENTATIONS
Passenger Experience Conference 2013, 19, 23
London “Mega Event” 2023
Co-brand & Travel Rewards 2023
Travel & Payments Summit 2022
Airbus Labs 2018-20 in China, Miami, Toulouse x2 & Zanzibar
IATA GAPS 2018 & 19
Newcastle University guest lecturer to third-year Economics students, 2017
London “Mega Event” 2023
Co-brand & Travel Rewards 2023
Travel & Payments Summit 2022
Airbus Labs 2018-20 in China, Miami, Toulouse x2 & Zanzibar
IATA GAPS 2018 & 19
Newcastle University guest lecturer to third-year Economics students, 2017
MEDIA QUOTES ABOUT AVIATION
Head for Points guest 2021, 22, 23, 24
The Times, 29-Oct-24
The Independent, 11-May-24
Financial Times, 25-Feb-24
Bloomberg, 12-Jan-22
Airline Passenger Experience, Nov/Dec 2020 & Jun/Jul 2019
Onboard Hospitality, Jun/Jul 201
The Times, 29-Oct-24
The Independent, 11-May-24
Financial Times, 25-Feb-24
Bloomberg, 12-Jan-22
Airline Passenger Experience, Nov/Dec 2020 & Jun/Jul 2019
Onboard Hospitality, Jun/Jul 201
BBC ONE
Watchdog (2019, advice)
Rip Off Britain (appeared 2017, 18, 19)
Rip Off Britain (appeared 2017, 18, 19)
NON-EXECUTIVE DIRECTOR
East India Club, London, current
CAREER IN TRAVEL HIGHLIGHTS
> 1.5m Avios collected & redeemed
> 500 lifetime flights
> 700k lifetime miles, 80+ airports
> 500 lifetime flights
> 700k lifetime miles, 80+ airports
GRADUATE TRAINING PROGRAMMES
Analysys Mason, London, Oct-05 to Jun-07: Analyst, corporate finance, pricing, costing & regulation
Reed Executive, London, Jan-04 to Jun-04: Economist, Chairman's Office
Reed Executive, London, Jan-04 to Jun-04: Economist, Chairman's Office