Airline Revenue Economics helps an audience of airline professionals, suppliers & stakeholders understand everything that airlines can do to earn revenue. But it is not a traditional pricing & revenue management newsletter.
Most importantly, it is not news either. It is analysis of emerging trends & a guide to what I believe will be the revenue generators of tomorrow, across aircraft, technologies & human capital. Whether you are interested in pricing, product, network, strategy or anything else, my blog helps you understand what you need to do today to make these new revenue generators a reality.
Most importantly, it is not news either. It is analysis of emerging trends & a guide to what I believe will be the revenue generators of tomorrow, across aircraft, technologies & human capital. Whether you are interested in pricing, product, network, strategy or anything else, my blog helps you understand what you need to do today to make these new revenue generators a reality.
Audience
My readers are from 103 countries:
Decision makers & influencers at significant airlines read my articles:
People open & read my articles:
Summaries of my articles are posted on LinkedIn:
- Europe: 50.8%
- Americas: 25.5%
- Rest of the world: 23.7%
- Top-five countries: United Kingdom, United States, India, Spain, United Arab Emirates
Decision makers & influencers at significant airlines read my articles:
- Top-five airlines: Emirates, Turkish Airlines, Air Canada, Ethiopian Airlines, British Airways
- Commercial, Marketing & Loyalty: ~48%
- Revenue Management: ~18%
- CxO/SVP/VP: ~15%; Director/Manager: ~65%
People open & read my articles:
- 2024: 44.0% open rate, 1.14 views per subscriber
- 2023: 42.7% open rate, 0.91 views per subscriber
- 2022: 41.0% open rate, 1.07 views per subscriber
- 2021: 40.0% open rate, 1.09 views per subscriber
Summaries of my articles are posted on LinkedIn:
- 2024: 8,801 views per article
- 2023: 9,671 views per article
Types of sponsorship
1. Your name here!
Your name will be listed near the start and at the end of an article. If you would like to include your logo and a web link this is easy to arrange.
2. Topic exploration
I will write an article exploring a topic that interests you. Advertorials are not allowed – my articles will not actively promote your product, but can present them in a wider airline industry context.
3. Private articles
If you and your team would like access to exclusive or bespoke content I have a limited number of places still available.
Your name will be listed near the start and at the end of an article. If you would like to include your logo and a web link this is easy to arrange.
2. Topic exploration
I will write an article exploring a topic that interests you. Advertorials are not allowed – my articles will not actively promote your product, but can present them in a wider airline industry context.
3. Private articles
If you and your team would like access to exclusive or bespoke content I have a limited number of places still available.
For more information, pricing & availability
Please get in touch: oliver AT ransonpricing DOT com