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AUDIENCE
My readers are from 109 countries:
Decision makers & influencers at significant airlines read my articles:
People open & read my articles:
Summaries of my articles are posted on LinkedIn:
Numbers are accurate to the end of the last calendar year
- Europe: 48.3%
- Americas: 26.0%
- Rest of the world: 25.8%
- Top-five countries: United Kingdom, United States, India, Spain, Canada
Decision makers & influencers at significant airlines read my articles:
- Top-five airlines: Emirates, Turkish Airlines, Air Canada, Ethiopian Airlines, British Airways
- Commercial, Marketing & Loyalty: ~48%
- Revenue Management: ~18%
- CxO/SVP/VP: ~15%; Director/Manager: ~65%
People open & read my articles:
- 2024: 43.2% open rate, 1.04 views per subscriber
- 2023: 42.7% open rate, 0.91 views per subscriber
- 2022: 41.0% open rate, 1.07 views per subscriber
- 2021: 40.0% open rate, 1.09 views per subscriber
Summaries of my articles are posted on LinkedIn:
- 2024: 8,546 views per article
- 2023: 9,671 views per article
Numbers are accurate to the end of the last calendar year